Every felt like the parents at your church just don’t get it? I have.
A few months ago I had a concerned (and frustrated) parent ask me about the details of a particular event. After I told him what he wanted to know he asked me why he had to track me down to get a straight answer. I said we had been sending flyers home about it for weeks. His response was illuminating:
“I get so many flyers from the Kids’ Ministry I never know where to start. Honestly, a lot of times it just feels like junk mail. Nobody likes junk mail, Jeff.”
His words were pretty harsh, but he was right:
Our ministry was handing out so much stuff, parents didn’t no where to begin.
So he did nothing and, as a result, knew nothing. I promised myself I was going to do something about it. Later that night I came across this post that has inspired our current plan to communicate to parents:
Here’s the idea in a nutshell: create a weekly 1 page handout for parents that lets them know everything that is going on at church for their kids. It’s short, simple, and to the point.
We hand this out every weekend and post it on our blog every Monday (so postage is never an issue). It tells them what their kids learned, what events are happening, a helpful resource, and how to get a hold of us. We’ve been doing it for a while and our parents are loving it.
There are other things we do to communicate with parents (like Facebook, Twitter, Conferences, etc.) but they are all touched on in the handout. Parents can get what they need, when they need it, and how they want it.
Most parents seem to still like getting information on paper. I’m not a big fan of paper, but I’ll do what works for them if that’s what it takes to get the message across.
How can your church streamline communication with parents?